The following questions are derived from Brand You 50 , by Tom Peters
and are intended to help develop a self perspective that informs the ongoing development of a personal brand.
and are intended to help develop a self perspective that informs the ongoing development of a personal brand.
Please contemplate each prompt and create a brief response
What do you stand
for ?
How does your work
make a difference in the world ?
List 5 Phrases
that describe what you think is “ cool work that matters”
Create a list of Heros that
you admire and identify what you admire about each of them.
In what ways could your work be more like their work?
In what ways could your work be more like their work?
What is your
Craft?
What are your areas of Mastery?
In what ways do you consistently add value through your work?
What are your areas of Mastery?
In what ways do you consistently add value through your work?
What are your capabilities? ( Marketable skills)
In what ways is your
work distinct and memorable?
How do you stand out in the field you want to be in ?
How do you stand out in the field you want to be in ?
What are the different ways that you use to build your network of professional colleagues and contacts?
What s your Bliss? ( supreme happiness;utter joy and contentment)
How is what you are doing currently consistent with what you want your brand to be ?
What would be your Icon look like ? What does your Icon need to represent?
Who are you not?
How would your colleagues and coworkers describe your strengths ?
How would your colleagues and coworkers describe your weaknesses ?
How are you seen by others in terms of the following personal character traits ?
How would your colleagues and coworkers describe your strengths ?
How would your colleagues and coworkers describe your weaknesses ?
How are you seen by others in terms of the following personal character traits ?
thoughtfulness: kind and considerate of others
responsibility: a form of trustworthiness; the trait
of being answerable to
someone for something or being
responsible for one's conduct
integrity: moral soundness; the
quality of being honest
empathy: understanding and entering
into another's feelings
tactfulness: consideration in dealing with
others and avoiding offense
reliability: and dependability
trustability:
ethical: conforming to accepted
standards of right and wrong
moral: concerned with
principles of right and wrong/ good and evil
or conforming to standards of behavior and charachter based on those
principals
honorable:
If an employer were to pay $ to invest in you what would they get for that investment
Which of these 8 HATS could you confidently wear in a company context?
Marketing
Product Development
Operations
Customer (client ) service
Sales
Information management
Time management
Planning
PERSONAL BRAND
EQUITY EVALUATION
( Should be done every 90 days from here forward)
( Should be done every 90 days from here forward)
I am known for:
1)
2)
3)
1)
2)
3)
By next year I
plan to also be known for:
1)
1)
My current
project(s) is challenging me in the following ways ( 1-3 ways )
1)
2)
3)
1)
2)
3)
New stuff I’ve
learned in the past 90 days includes: ( 1-3 things)
1)
2)
3)
1)
2)
3)
Important new
additions to my Network in the last 90 days include (2-4 names)
1)
2)
3)
4)
1)
2)
3)
4)
My principal
resume enhancement activity for the next 90 days is:
1)
1)
My public-local,
regional, national, global visibility program consists of
1)
1)
My resume/CV is
discernibly different than last year in the following:
1)
2)
1)
2)
